The guidelines listed below will help
you get your site indexed and ranked by Google. Google Strongly
recommends to implement these guidelines. The unethical practices
may lead to your site being completely removed from the Google
rankings or penalized heavily by reduction or removal of page rank.
Once your site is penalized by Google, it may no longer show up in
rankings on Google for a long time.
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Make a site with a clear
navigation, hierarchy and text links. Every page should be
reachable from at least one static text link.
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Create a site map to your users with
links that point to all parts of your site.
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Create a useful, information-rich site
with pages that clearly and accurately describing the content about
your services.
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Add the words in the content users
would type to find your pages.
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Always try to use text instead of
images to display importnt keywords, content or links.
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Make sure that your TITLE and ALT tags
are relevant, descriptive & accurate.
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Ensure that there are no broken links
and site HTML is correct.
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Try not to use "?" character in dynamic
pages.
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Keep the links on your pages to less
than 100.
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Get other relevant sites link to yours.
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Submit your site to Google at http://www.google.com/addurl.html.
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Submit a xml sitemap file at Google
webmaster tools. Google uses Sitemap file to learn about the
structure and coverage of your site.
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Submit your site to relevant
directories such as the Open Directory Project and Yahoo
Directory, as well as to other industry-specific expert sites.
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Try to avoid JavaScript, cookies, session IDs, frames, DHTML, or Flash
as search engine spiders may have trouble crawling
your site.
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Upload the robots.txt file on your web
server. This file tells crawlers which directories can or cannot be
crawled.
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Use robots.txt to prevent crawling of search results pages or
other auto-generated pages that don't add much value for users
coming from search engines.
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Make pages for users, not for search engines.
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Don't deceive your
users or present different content to search engines than you
display to users, which is commonly referred to as "cloaking."
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Avoid unethical tricks intended to
improve search engine rankings.
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Never participate in link schemes designed to increase your
site's ranking or PageRank.
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Don't link to web
spammers or "bad neighborhoods" on the web, as your own ranking
and PR may be affected adversely by those links.
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Always Manually Submit your site to
Directories and Search Engines
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Don't use hidden text or hidden links
on your site.
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Don't employ cloaking or sneaky redirects.
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Never send automated queries to Google.
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Don't create multiple pages, subdomains, or domains with
substantially duplicate content. This may get your site black
listed in Google.
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Don't create pages that install viruses
or trojans.
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Avoid "doorway" pages
with little or no original content.
