NDDW: SEO Competition Analysis

SEO Competition analysis is crucial to your website ranking on the search engines as it compares your site’s performance against the leading sites for your desired keyword phrases. It helps you develop a clear picture of your current status on the search engines divulging both the strong and the weak points of your website against your competitors’ websites.

At NDDW, we carry out an extensive competitive analysis of your website to gain an insight into your existing competitive environment. Based on the subsequent results we get from the analysis, we develop SEO strategies that are most effective for your website.

NDDW Competitive Analysis Services: Our Offerings

Our SEO competition analysis gives you a complete idea on your competitors standing vis-à-vis you for the same / similar keywords. Our Competitive Analysis Services offer:

• Analysing your site traffic comprising your Unique Visitors and Returning Visitors, Traffic Sources, Bounce Rate, Keywords and Top Content Pages
• Determining who your keyword competitors are for the same set of keywords that you are targeting
• Keywords/ Key phrases analysis & Content analysis to identify the Title Tag and Description Tag, Meta keyword tag, Heading Tags (H1, H2, H3), Key phrases used in the Text Links and Navigation, freshness & uniqueness of the content, etc. that your competition is targeting
• Identifying the other 'search engine friendly' techniques that your competition is employing, viz., designing the site using CSS (Cascading Style Sheets), which has a significant edge in placing Keywords/ Key phrases over non-CSS websites, Special Formatting and Positioning, etc.
• Technical Analysis for scrutinizing the Site Development and Coding Structure, Search Engine Indexing, Age of the competitor Domain, Navigational System Review, HTML Code Validity, Links, etc.
• Determining their off-site optimization tactics including Social media presence analysis and Social links analysis

Our Expert SEO Competition Analysis Services: How we Do it?

On-Site Competition Analysis

Onsite Competitor Analysis investigates the strong and weak points of your competitors’ sites from an SEO perspective.

• Reviewing the Text Links, Meta Title, Meta Tag Description, Heading Tags (H1, H2, and H3), and Keyword Density: As these are the most crucial elements of your optimization campaign, we thoroughly analyse your site vis-à-vis the competition if it is most favourably geared towards searchers on these parameters.
• Mapping the Site URL Structure: As most search engines give high relevance to keywords present on the URL structure, tracing your competitors’ Site URL Structure could be your competitive edge.
• Site Structure and Coding: We analyse the search engine friendliness of your website compared with your competitors in terms of the structure and the code employed to create it.
• Scrutinising the internal Navigation System for key words/ phrases on the navigation page which improves the page relevance of a website and running a link check to see if all the links are existing and functional.
• Checking the HTML Code Validity as it drives the search engine spiders to index the site

Offsite Competition Analysis

Offsite optimization is critical in determining the number of sites linking back to a website which in turn affects the sites popularity. As it directly influences your search engine rankings, we conduct Offsite Competition Analysis in the following areas:

• Backlinks/Internal Links: By studying the links of your competition, we determine the number of links they have, their source – if they come from unique domains, PageRank distribution, and more importantly relevancy of these links. We also analyze the anchor text that has been used to link to the competitor’s site.
• Social Media: Do your competitors actively market their site across social media networks, employ Online Profiles, Forum signatures and blogging as a strategy, or feature on a Wikipedia page; the number of followers they have, etc. All these measures can effectively build links from social media sites to your competitors’ site.
• PPC Campaign/ Paid Link Research: We study the effectiveness of your competitors’ paid marketing programmes and analyse what could be a better strategy for you.
• We analyze the Site visits and Traffic on these off-site pages for your competitors.

Please write to us at info@nddw.com or Click here to avail our SEO Competition Analysis Services and see yourself ahead your competitors.