The first step is to choose the most relevant keywords which you believe you target audience will search for. Keywords are terms that search engine users type in the search box to conduct a query. Only the right keywords describe the purpose and content of your website. This helps in showing your site as near to first page results as possible.

It not only depends on the choice of your keywords but also on the how well you position those keywords in your web page. And how many quality external pages link to you. Choosing a wrong keyword can completely disturb your search engine optimization strategy. So you need to devote a few hours in the selection of keywords and make sure it's the right combination of keywords.

Optimizing Page Content

The next stage is to optimize your page those keywords or key phrases. This is done by positioning your keywords in appropriate locations within your page. Include the key phrases in the Meta tag, description and title.

The next stage is to make a good page title. Create descriptive title for your webpage. This is very important because search engines displays this as link text as a search result. The title should include the main key phrases while at the same time it should describe your business very well and oblige the readers to click on it.

Navigational links - You must make your pages that are easy to navigate by search engines. Search engines favor text over graphics and html over other editing formats. Use text in your navigation bar and avoid placing text with graphic format as search engines may not be able to access it. Do not use frames as search engines have trouble on following them. Only the framed content page gets indexed and not the navigation frame by the search engine spiders.

Avoid flash and JavaScript as search engines do not follow these. In case you use flash, also make the html version of your website for your readers and search engines. If you use JavaScript navigation menu then include an alternate text menu at the bottom of the web page so it can be easily followed by the search engines Do not include spam in your content. There should be no repetition of keywords. The content should be specifically related to the topic.

Create a site map that covers all the pages in your site and place a site map link on the top or the bottom of the page. When search engine follows link of site map, it will find easily all other links and index all the pages in your website. In case you use a left navigation bar, the search engine will read it before the body of your page so make sure you include your most important keywords on that place.

Make sure that all your internal pages link to your homepage and do not try to describe all your products and services on a single page otherwise it will confuse the search engines and windup the page relevance to your selected keywords. It is better to create different pages each having its own unique content and key phrases and then optimize them.

Thus while starting and initiating a SEO process all the steps stated above should be kept in mind and then begin with the other works of web site optimization.

Summary

To start an SEO process for a website one should take into considerations the title description and keywords, sitemap, navigation structure. One must follow the all on page optimization rules Apart from these one must link the internal pages, avoid JavaScript and flash keeping in view the behavior of search engine spiders. Then persuade with other SEO tasks.

Rajeev Guglani writes articles for SEO. He has vast exposure in writing for Search Engine marketing. He is working for NDDW. For Search Engine Optimization Firm, Search Engine Optimization Resources and SEO Process visit www.nddw.com