SEO case Study – Covert Casino

SEO Services of NDDW Improved Search Engine Ranking and Targeted Traffic

Client: Covert Casino, UK
Website: covertcasino.co.uk
Service: Offers best free play casino games with helpful casino tips & roulette tips

Client Background
The client provides online casino gamblers with comprehensive reviews of the most trusted and reputable online casinos and tips on how to play smart casino to collecting some of the largest player bonuses found on the web. The client has also sourced free roulette, free play casino and slot machine simulators to help the online casino players experiment, learn and play any online casino game.

Business Need
To acquire traffic in this kind of environment, client needed to achieve visibility for casino-related searches through ranking on page one of Google UK, the dominant search engine that accounts for 90% of British web searches. 

Challenge
When Covert Casino turned to us for Search Engine Optimization, their site was nowhere in the searches in Google for this website. It was un-optimized and uninitiated in search engine marketing when we started our SEO and link building campaign for their website. There is tremendous competition for popular keywords or key phrases associated with casino among sites with similar content, making it very difficult to obtain casino traffic. Moreover, Casino category websites are not easily accepted and linked by directories and search engines.

Solution
Through a rigorous on-site and off-site SEO campaign, we optimized the site making it competitive in the online casino gaming. We conducted a comprehensive keyword analysis and research focusing on primary as well as secondary keywords. Our On-Page Optimization tactics included title optimization, meta tags optimization, important html tags optimization, keywords optimization, link optimization, image optimization, etc., to name a few. To further boost and complement our On-Page efforts with Off-Page promotions, we launched an aggressive link building campaign both one-way and reciprocal. We also submitted the client’s website link to quality bookmarking sites that are indexed and attributed ‘Do Follow’. Additionally, we made Directory Submissions, posted articles and blog comments to enable our clients with great visitor inflow to boost their link popularity.

Results
NDDW’s SEO and Internet Marketing solutions brought both immediate as well as long-term benefits to the Client. NDDW's expertise not only helped Covert Casino rank higher in SERP, but also greatly improved the inflow of targeted traffic.

There is an increase in the estimated percentage of search engine visitors to covertcasino.co.uk

Here are the results for the most strategic keywords and key phrases:

About NDDW
NDDW is a full-service SEO and online marketing division of SunTec India - a leading Indian IT company providing outsourcing solutions across a wide range of platforms and technologies. NDDW offers a comprehensive suite of Search Engine Optimization, Social Media Marketing, Pay Per Click Management and eCommerce marketing solutions to enable business organizations increase their website traffic, build brand recognition and increase returns.

For more information contact: info@nddw.com